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Executive Report
Investment in Productivity

Successful companies invest in employee training and development. The truth of this statement should be so obvious that nothing more need be said on the matter. However, let’s say some more.

Notice that the word “invest” is used to describe training expenses. Too often managers view training as a cost; often as a cost that can be deferred, sometimes indefinitely. For a multitude of reasons, these managers are unable or unwilling to consider training for what it is: an investment in a producing asset that, if properly developed, will produce greater returns for the company.

There is no question that employment expenses are the largest category for virtually every small- to mid-sized business. Employee training may be an expense, but it doesn’t qualify as a cost until the investment stops paying off for the company. Sometimes the investment is lost because it was the wrong training, because the company changed its direction and abandoned the need for the skills that had been developed, or because the trained personnel were not well led or managed and allowed to utilize their skills for the company.

There is another reason why an investment in training can be lost: the employee leaves the company before the investment ever has a chance to pay off. That can be a reflection on either the employee or on the company.

The concern for owners and executives about the lost investment of training people who leave the company is misplaced. The real question owners need to ask themselves is, “What is the cost of the untrained employees who stay with the company?”

In this month’s poll we ask how much do you plan to spend/invest in employee training in 2006? We would love to hear your opinions on the issue of training!

Don Manger

NewsbreakDEM@RIA.org.

RIA NEWS

Breaking News
RIA Briefs
Toolbox Tips
Marketing Savvy
Product Spotlight
On Press Now

INDUSTRY NEWS

"Insurance Industry on Solid Financial Footing, But Overall Results Mask Problems in Certain Lines, Locations"
"Mold Invades Circuit Court"
"Machines Offer Breath of Fresh Air"
"The Big Squeeze"
"Toxic Dust Cleaned From Cass Lake Homes"
"How to Market Your Business Online"
"Asthma Safe Havens"
"Homeowners Face Rising Insurance Rates"
"Modern HVAC System Improves Air Quality"
"Ultrasonics: Restoration's Solid Idea"
"Touching No-Touch Cleaning Equipment"
"Five-Year Cleaning Cycle Proposed for Town Schools"
"Solving the Mold Challenge Before It Grows"
"The Bugs in the Carpet are RFID"
"Dye Systems and Cleaning Results"
"Keep It Clean--All the Time"
"Separating Mold From Myth"
"Insurers Brace for Tornado Claims"

RIA NEWS

Breaking News

Colorado HB 06-1006 Update

RIA President Brian Spiegel traveled to Denver, Colorado, this week to testify in favor of Colorado HB 06-1006 before the Colorado Senate. The bill sailed through on a 6-1 margin and is scheduled for a second and third reading with a final vote in the coming weeks.

“HB 1006 is about consumer freedom of choice,” said RIA President Brian Spiegel, CR. “It is not in the consumer’s best interest and it may be perceived as a conflict of interest to have insurance companies dictate which vendors should be used for a specific repair. An insurance policy is a contract between an insured and his insurance company to provide services that reflect industry practices, not to promote the use of a preferred vendor.”

The full text of Spiegel's remarks can be found on the RIA website at www.RIA.org.

RIA has also created “The 1006 Fund” in response to member demand to support the Colorado bill and other legislative initiatives essential to the cleaning and restoration industry throughout RIA’s service areas. For more information, contact RIA Executive Director Don Manger at donaldm@RIA.org.

Weather Experts Forecast a Busy Storm Season

Once again, the hurricane season is expected to be more active than normal, with the probability of a major U.S. hurricane making landfall being about 55 percent above average. The Atlantic basin Net Tropical Cyclone (NTC) activity is anticipated to be 195 percent of the average.

Professor William M. Gray, a Colorado State University meteorologist, reports that there is an 81 percent probability that a category three, four or five hurricane will make landfall along the U.S. coastline. Gray and his team expect that the warm tropical and north Atlantic sea surface temperatures that have been common since 1995, combined with neutral or weak La Nina conditions, will increase the Atlantic basin hurricane activity.

Other forecasters are seeing similar patterns.

“The Northeast is staring down the barrel of a gun,” said Joe Bastardi, chief forecaster of the AccuWeather.com Hurricane Center. “The Northeast is long overdue for a powerful hurricane, and with the weather patterns and hydrology we’re seeing in the oceans, the likelihood of a major hurricane making landfall in the Northeast is not a question of if, but when.”

Current weather cycles are similar to those in the 1930s, ‘40s and ‘50s, a period when weather patterns resulted in the 1938 hurricane that battered Providence, R.I., and killed 600 people. AccuWeather says that damage from a major Northeast hurricane could rival or surpass that of Hurricane Katrina.

AIG Introduces Liability Policies to Cover Negligence

National Union Fire Insurance Company, a unit of American International Group Inc., presents a policy that covers a company’s liability if accused of negligently handling confidential information. With a minimum retention of $25,000, the Security & Privacy Insurance policy can provide limits of up to $15 million. Issues such as computer security failures and wrongful release of information by the insured, the insured’s employee or a third party may be covered. Defense costs and coverage for specific regulatory actions are covered by the policy.

Visit www.aignationalunion.com for additional information for additional information.

A Call for Increased Security in the Chemical Industry

Chemical manufacturers have been warned to increase security in preparation for possible terrorist attacks. U.S. Homeland Security Secretary Michael Chertoff spoke to Congress in March, urging them to adopt regulations that many in the industry have endorsed. With 15,000 chemical plants and facilities using or storing large quantities of dangerous chemicals in the U.S., security should be upgraded to include fencing, closed circuit television and identification cards to gain access.

Chertoff is urging legislators to act since many smaller plants have not voluntarily chosen to incorporate the security standards adopted by the chemical industry after 9/11.

Source: The Cleanzine, www.thecleanzine.com

Use Caution When Settling Out of Court

A remediator in Wisconsin chose to settle a suit out of court and negated his coverage with his insurance company.

The plaintiffs – Mr. & Mrs. Carlson – suffered fire damage in their home and authorized Chem-Master to repair or replace the damaged surfaces. When the smoke odor was not eliminated by odor-reducing paint, the contractor applied a finish commonly used to varnish gym floors. After the Carlsons returned to their home, they experienced a variety of health problems, including dizziness and headaches. Two environmental tests indicated the presence of the WP-1 vapors, while a third identified the vapors, but indicated they could have emanated from another source. State Farm, the Carlsons’ insurer, recommended removing the finish and Chem-Master’s company agreed.

Subsequently, the Carlsons sued State Farm alleging the company had failed to fulfill the terms of the insurance policy and sought payment or indemnification. State Farm in turn sued Chem-Master. The court found that West Bend, Chem-Master’s insurer, was not responsible for defending Chem-Master in the suit. Ultimately, Chem-Master reached a settlement with the Carlsons and State Farm, and asserted that West Bend was liable for the settlement. However, Chem-Master chose to ignore a key portion of their policy which stated that no insured would voluntarily make a payment to a party or incur any expenses without first obtaining the insurance company’s consent. By circumventing the insurance company in the settlement, Chem-Master negated the insurance company’s obligation to pay.

Aid Delivered to Devastated Australian Area

A category-5 Cyclone named Larry, which hit the far northeastern coast of Austalia in the state of Queensland on March 18, is believed to be one of the worst on record. With winds topping 290 kilometers per hour (180 mph), early damage reports topped $90 million as more than 55% of the homes in the area were damaged. Soldiers carried aid to the stricken town of Innisfail, Australia, a town of 8,500, where approximately 7,000 people were left homeless. More than 100 troops arrived, bringing water, in-flight meals, and gasoline. They also assisted with cleanup of the area and were part of the search and rescue crews.

“One of the most immediate needs is to get shelter over roofless homes, and there are many,” said Charlie McKillop, a spokesperson for Attorney General Philip Ruddock.

Many homes still have their walls, but the roofs have been blown off. In addition to severe flooding, there are water and sewage blockages, and a lack of electricity. A nearby rain forest was decimated, and sugar and banana crops were wiped out. Remembering images of Katrina in the U.S., many people responded to official warnings by evacuating the area or going to shelters.

Lloyd’s of London Posts a $181M Loss for ’05

Lloyd’s posted a pretax loss of $181M (103M pounds) for 2005, compared to the $1.5 billion profit of 2004.

“2005 was the worst year on record for natural disasters, costing the insurance industry far more than the impact of the 9/11 attacks on New York,” explained Lloyds Chairman Lord Levene. “For Lloyd’s to emerge from such a year with just a small loss represents an excellent performance by the market.”

With 27 named storms and 14 hurricanes, 2005 was the most destructive season in recorded history, and forecasters are predicting another busy season for 2006.

This year, growth for Lloyd’s may come from China, which granted the company a license to establish an onshore reinsurance operation last November.

Carpet-Cleaning Van Ignites House on Fire

A carpet-cleaning van in Mason City, Illinois, was the source of a fire that jumped to an overhanging roof, resulting in a hospital visit for one carpet cleaner and more than $100,000 damage to the home. A crew had been cleaning carpets in the basement of the house when the fire began. It took fire fighters over two hours to control the fire, which spread from the van to the eaves and attic space of the residence, causing part of the roof to collapse. While the cause of the fire was not clear, a possible fuel leak is suspected.

AIHA Clarifies Position on Occupational Exposure to Ultraviolet Radiation

With growing health concerns about the risk of occupational exposure to UV radiation, the American Industrial Hygiene Association (AIHA) has released a new position statement.

UV radiation is a form of nonionizing electromagnetic radiation that has been associated with a number of adverse health effects, including skin cancer, accelerated skin aging, cataracts, retinal burns, genetic mutations and immune suppression. While many occupations put workers at greater risk for UV radiation exposure, effects can be minimized by using engineering, administrative and personnel protective equipment controls.

To view AIHA’s position statement on UV radiation, visit www.aiha.org and select “Government Affairs.”

British Hospital Closes Three Wards During Norovirus Outbreak

Yeovil District Hospital in England increased their hygiene procedures after patients and staff on three wards were affected in early March. Visitors to the hospital were discouraged from coming and a temporary closure to new admissions was enforced.

Alison Moon, director of nursing, said, “Infection control is an absolute priority and we know that people are keen to help us reduce the risks.”

Affected areas were deep cleaned and regular meetings were held to monitor progress and update the staff.

Source: The Cleanzine, www.thecleanzine.com

Compiled from staff and wire reports.

RIA Briefs

RIA Names New Officers to Board of Directors

At RIA’s 61^st Annual Convention and Exhibition in Savannah, Ga. last month, Brian Spiegel, CR, of Speigel Certified Restoration became RIA’s 2006 president.

Spiegel has 44 years experience in the cleaning and property damage industry, and has previously served RIA as Treasurer, Vice President, President of the National Institute of Disaster Restoration, chairman of the Certified Restorer program, and was a member of the board of directors. He was also a recipient of the Helen Bradley Distinguished Service Award and the Martin L. King Award.

Gary Dooner, CR, of Du All Service Contractors, Inc., will succeed Spiegel as Vice President. Ben Yanker, CR, WLS, CMH, of Buffalo Restoration, Inc. will serve the association as Secretary. Ron Reese, CR, WLS, of Mr. Steam/Ree Construction, will serve as Treasurer. Michael Griggs, CR, WLS, of Disaster Restoration, Inc., and Rusty Amarante, CR, of Belfor, will also serve on the Board of Directors.

Environmental Conference Update

Straining Katrina’s Soup, the Law & Reality of Meth Lab Cleanups, Mold Cleaning Recommendations and Ramping Up for Large Scale Environmental Projects will be the main topics at RIA’s first Environmental Conference and Exhibition in Denver, CO on Nov. 1. The sessions will offer an in-depth look at some of the concerns arising from the clean-up efforts along the Gulf Coast region and in Florida, present practical steps for undertaking large-scale environmental or building projects, investigate some of the issues surrounding the remediation of clandestine drug labs, and discuss specific mold cleaning recommendations and clearance protocols. The daylong conference will end with a joint exhibition with RIA’s Restoration Conference. Watch RIA’s website, www.RIA.org, for more details and registration information.

Weathering the Storm 2: Survival, Prosperity and Market Leadership - Nov. 1-4, 2006

This sequel to last year’s restoration conference takes business applications to the next level. From complementary add-on services and a host of fire remediation topics such as ozone, corrosive residues and contents restoration, to improving strategies for dealing with customers and an open debate of current drying technologies, attendees will come away with practical technical information immediately applicable to their companies.

The two-day core conference opens Wednesday evening (Nov. 1) with a reception and exhibition featuring the latest products and technology for the restoration and environmental industries. There will also be two optional workshops on Nov. 4 for those who want to learn how to use Xactimate 24 more effectively and a marketing idea exchange session open exclusively to RIA members. Visit www.RIA.org for more information.

RIA Insurance Program Expands

In order to broaden the number of members who can benefit from RIA’s new insurance program, Driscoll & Driscoll Insurance Agency has announced the formation of a wholesale brokerage, National E & S Insurance Brokers, Inc. dba Environmental E&S Insurance Services. The new agency will enable RIA members who have existing relationships with their retailers to still participate in RIA’s insurance program, which provides a series of stackable discounts on pollution and general liability insurance through Zurich Insurance.

Qualifying RIA members receive an immediate 5% discount up to the cost of their RIA membership fee. Companies with one or more employees holding the Certified Restorer^® (CR) designation will receive an additional 10% off, and those with individuals holding the Water Loss Specialist^® (WLS) and/or Certified Mold Professional^® (CMP) designation will also receive additional discounts which are cumulative up to a total of 25%.

“This program recognizes the value of these advanced designations for both our members and the clients they serve,” said RIA President Brian Spiegel, CR. “The advanced level of education they receive enables them to do the best possible job for their companies and clients.”

“We are very proud of the national insurance program we were able to put together for RIA and Zurich,” said Ross Driscoll, CR, president of Driscoll & Driscoll. “Occasionally, we find restorers who have a relationship with a local broker they do not wish to disrupt even though their needs would be best served in the RIA program. Now, those retail brokers may contact us on behalf of the RIA member and we will provide all of the discounts the member would be entitled to, creating a win-win situation for the RIA member.”

For more information on the program, visit www.driscollanddriscoll.com or www.nationaleands.com.

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Toolbox Tips

Best practices for cleaning and restoration professionals

Area Rug Damage Control

Based on a presentation by Ellen Amirkhan, CRS

You receive a fire or water damaged rug on a Friday afternoon – how do you mitigate the damage? Believe it or not, most damage occurs from improper handling, negligence and a lack of knowledge concerning what to do next.

If the rug is wet with no fire residue, extract as much water as possible to get it as dry as possible on location. To transport the rug (this is where most damage occurs), roll out Tyvek or heavy brown paper, then roll the rug up in it. If the rug has started to bleed, rolling it in Tyvek or brown paper keeps it from bleeding all over itself and on any other rugs in the truck. Roll the rug against the nap and tie some string around it, making it tighter and easier to handle later on.

When you get the rug to your plant – extract it again, dry it flat and put an air mover beneath of it. The other option is to dry it outside in the sun. If the rug has red in it, dry it flat to avoid bleeding. Once it is 50% dry – you can hang it up to finish drying. Be careful that hanging it doesn’t leave leave a crease in the backing.

If a rug has fire residue on it – get the solid matter off, extract the water, wrap it in paper, take it to the plant and repeat the process. After most of the debris has been removed, it can be watered down to get the soot off.

Another option is to take the rugs to an RIA member in your area. To find a carpet and rug specialist, visit the RIA website at www.RIA.org and go to the referrals section.

Cleaning, Disinfecting and Sterilization: What do They Really Mean?

Cleaning professionals frequently confuse or misunderstand the terms “cleaning,” “disinfecting,” and “sterilization.” Here are some helpful hints to clarify a few of these issues:

· The term “cleaning” usually refers to the removal of visible soil.

· Cleaning is the most important step in disinfection/sterilization.

· Cleaning without sterilizing is possible.

· The purpose of decontamination is to remove bacteria and microorganisms.

· The purpose of cleaning and rinsing is to remove visible debris and reduce the number of microorganisms.

· Fresh cleaning solution used to mop a floor becomes contaminated the first time the used mop head is placed back in the fresh cleaning solution.

· Use a built-in vac system to vacuum up the solution and rinse water in order to remove contaminants from surfaces after using a no-touch spray-and-vac cleaning system.

· When using buckets and cloths to clean restrooms or potentially contaminated areas, cleaning solution and tools should be changed after each restroom/area.

· No-touch or spray-and-vac cleaning systems have the advantage of being able to penetrate porous floor areas, remove contaminants (especially in hard to reach areas), and in studies have shown to be faster than traditional cleaning methods.

Information courtesy of Kaivac Cleaning Systems. Visit them online at www.kaivac.com.

Marketing Savvy

Four Points of a Guarantee

The guarantee of satisfaction that you offer customers should be:

Unconditional. Don’t put exclusions in the fine print, or customers will exclude you.
Understandable. Use language that makes it clear to both customers and employees.
Meaningful. Be sure it covers what’s important to customers.
Convenient. Don’t force customers to jump through hoops to invoke it.

Source: Communication Briefings – www.briefings.com.

Quick Ideas for Your Newsletter

If you’re looking for material to include in your organization’s newsletter, keep the three “P’s” in mind:

Progress – sales, volume, new accounts, completed projects

People – promotions, appointments, new hires and retirements

Policy – new work procedures, changes to benefits packages and new personnel policies

Adapted from Create That Change! Steve Smith, Kogan Page, www.kogan-page.co.uk.

Online Marketing Budgets Expected to Increase

More than 75 percent of manufacturing companies are planning to increase their online marketing budgets this year, according to the results of SVM E-Business Solutions’ annual survey of industrial marketing executives.

“This study confirms that online marketing should be an essential component of a manufacturer’s overall marketing mix,” said Bob DeStefano, president of SVM E-Business Solutions. “Industrial marketers who hesitate to embrace online marketing will miss a critical opportunity to increase sales, grow market share and strengthen relationships with customers.”

Other significant points from the report indicated:

· Industrial marketing budgets are shifting online, often at the expense of traditional marketing.

· Websites are becoming the focus of industrial marketing.

· Search engine marketing is helping manufacturers drive sales efforts.

· Online marketing is gaining more recognition than traditional marketing because of the measurable impact it makes.

To download a copy of the 2006 E-Business Trends in Manufacturing Report, go online to www.svmsolutions.com/survey.

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Product Spotlight

RIA offers a host of products to help you make the right impression on your customers and let them see you for the professional you are. The Association also publishes a number of reference guides and resource materials to keep restoration professionals up-to-date on current information.

E-Z Answer Guide

This compact flipchart provides spot and stain removal guidelines for 38 common spills, including various foods, drinks and household products. Your employees can easily provide customers with step-by-step stain removal solutions and techniques for spills on carpet, upholstery and drapery fabrics.

Members: $35 each
Non-members: $55 each
Call (443) 878-1000 for pricing on larger quantities

RIA Logo Decals
Proudly display your membership in RIA International with these logo decals. Approximately 12" x 8" in size, the adhesive backs allow for easy display on trucks, windows and other equipment.

Available to RIA members only
$8 per decal

Check out these and other products at http://www.RIA.org/resourcelibrary/marmaterials.cfm.

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On Press Now

Here’s a preview of what’s coming up in the May issue of Cleaning & Restoration:

RIA Convention Recap

By Patricia L. Harman

A look at the highlights from RIA’s 61st Annual Convention and Exhibition held last month in Savannah, Georgia.

High Temperature Restoration: Effects on Microorganisms – Part 1

By Ralph E. Moon, Ph.D., CHMM, CIAQP

Since the discovery of fire, man has been harnessing the benefits of heat for a variety of uses. Take an in-depth look at the way heat works, how higher temperatures affect microorganisms and toxins, and most importantly, whether or not it is necessary to use high temperatures in the restoration industry.

Environmental Laws & Regulations – Part 1

By David M. Governo, J.D.

Cleaning and restoration work varies based on the type of damage sustained and the size and scope of the job. With ever-changing statutes and laws, it’s important to stay on top of current regulations and be aware of how their application may influence the way you do business.

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INDUSTRY NEWS

"Insurance Industry on Solid Financial Footing, But Overall Results Mask Problems in Certain Lines, Locations"
Insurance Journal (04/10/06)

The Insurance Services Office (ISO) and the Property Casualty Insurers Association of America (PCI) reported that the property-casualty industry has seen increases in its capital base and its profits for 2005, and is expected to meet the needs of the growing U.S. economy. However, the groups also cautioned that the banner profits in spite of the catastrophic losses totaling over $57 billion before reinsurance recoveries were also hiding problems within certain insurance lines, including property reinsurance and catastrophe insurance. Some critics have urged Congress to examine natural disaster and catastrophe risks in terms of market sustainability and work accordingly to find a solution to potential, future market instability among property-casualty insurers. Losses from natural disasters are likely to double every decade due to hikes in construction costs and insurers' exposure growth.
(Web Link)
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"Mold Invades Circuit Court"
Hattiesburg American (Miss.) (04/02/06) Leifer, Rachel

Supervisors in Forrest County, Miss., met last week to discuss the severe mold infestation in the 100-year-old circuit courthouse. A temporary relocation of 50 employees and court proceedings is likely, though possible locations have not been announced. Bonner Analytical Testing discovered 12 types of bacteria, fungus, and yeast in the building's heating and cooling system and behind its vinyl wall coverings, attributable to water getting through the porous brick and the humid days following Hurricane Katrina. Though it remains uncertain how much it will cost to remove the mold, Bonner Analytical Testing CEO Michael Bonner says the clean up of a vacant 30,000-square-foot building can cost as much as $300,000. The price tag could be higher for the circuit courthouse, considering that furniture and one-of-a-kind legal documents must also be cleaned. Given that the courthouse is listed in the National Register of Historic Places, it could receive a grant of as much as $500,000 from the Mississippi Department of Archives and History. Funding may also be available from the Federal Emergency Management Agency, as Hurricane Katrina worsened existing mold problems.
(Web Link)
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"Machines Offer Breath of Fresh Air"
Miami Herald (03/28/06) Koenig, David

Whole-house cleaning systems are being snapped up by consumers looking to eliminate dust, mold spores, and other indoor pollutants that cause asthma, allergies, and other health problems. Portable air cleaners are seen as a way to boost profits for the air conditioning industry, though some experts insist that they will not capture all airborne particles. American Lung Association national policy director Janice Nolan notes that dust mites do not stay suspended in the air very long, adding that cleaners are also not effective at trapping cigarette smoke. However, manufacturers are not stating that their products provide health benefits, as such claims would attract the attention of government regulators. According to Nolan, consumers would reap more benefits from not smoking, guarding against water leaks, and frequently laundering bed linens to eliminate dust mites. Consumers will spend anywhere from $600 to $1,400 for the air cleaners presently on the market, with replacement filters priced as high as $150.
(Web Link)
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"The Big Squeeze"
Risk & Insurance (04/06) Vol. 17, No. 4, P. 33; Tuohy, Cyril

The 2006 insurance market is likely to be a rough one, as reinsurers limit their exposures, forcing primary carriers to do the same, all while brokers are seeking greater coverage for their clients. Experts caution that capacity reductions for commercial property coverage in disaster-prone regions could be as high as 25 percent, and the sector taking the largest hit in capacity is the energy sector. Some buyers have even reported capacity shortages up to 50 percent in some areas, including Florida and the Gulf Coast. Brokers in the energy sector are having a difficult time finding insurance coverage, and when they do find coverage, their clients may be unable to afford the premiums. Primary carriers are less likely to cut brokers' clients any slack on rates given that these carriers are facing rate hikes of their own from reinsurance firms that have experienced one of their highest catastrophe loss years. Reinsurance premium hikes are expected to fall between 10 and 40 percent, which are likely to be passed onto policyholders through their primary carriers. These hikes are due not only to catastrophe losses, but also to reassessments of risk appetites on the part of insurers and reinsurers that are examining their management strategies and aggregate risk exposures.
(Web Link)
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"Toxic Dust Cleaned From Cass Lake Homes"
Minnesota Public Radio (04/03/06) Robertson, Tom

International Paper is required to conduct thorough cleanings of about 30 homes in Cass Lake, Minn., that were exposed to dangerous chemicals from the now-shuttered wood treatment plant it purchased from the St. Regis Paper Co. The plant used such chemicals as dioxide and pentachlorophenol to manufacture railroad ties and telephone poles, which were not considered harmful until years after the plant opened. The facility was closed in 1985, but tests of nearby homes last summer still showed high levels of contamination. Local residents were required to stay elsewhere while International Paper conducted its cleanup, which involved replacing carpets, vacuuming ducts, and steam-cleaning furniture. The Environmental Protection Agency (EPA) has requested that children refrain from playing in dirt near their homes, but local residents say it is difficult to keep children from playing outside and are concerned that the dust will once again make its way indoors. The Minnesota Department of Health issued a report in 2005 that focuses on health concerns in the area, but elevated cancer levels in Cass Lake cannot be linked to the wood treatment plant because the state does not track most illnesses. Nevertheless, local residents are sure that the chemicals have caused cancer, rare blood disorders, and other diseases. Though the relocation of Cass Lake residents is viewed as a last resort, the city might purchase a 37-acre site owned by the U.S. Forest Service to provide a place for residents to live if the EPA is forced to buy them out.
(Web Link)
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"How to Market Your Business Online"
Floor Covering News (03/27/06) Vol. 21, No. 1, P. 12; Hudson, Adams

Professionals in the flooring industry must make use of the Internet as a marketing tool if they hope to be competitive. Like off-line marketing initiatives, the goal of online marketing is to produce leads that provide a favorable return on investment. Companies need to do more than simply launch a Web site, as they must ensure optimal search-engine results so that they are found by prospective customers. Given that customers tend to look no farther than the first page of results, businesses should ensure that they come in toward the top of the list. Search engine optimization (SEO), which uses word combinations to determine which Web sites are displayed, can achieve this. However, this approach is only cost-effective if increased site traffic translates into actual leads. Companies also should consider pay-per-click (PPC) advertising, in which their paid advertisement appears at the top or to the side of the search results when a certain combination of keywords is entered. Online lead generation services, meanwhile, are less risky, more cost-effective alternatives to SEO and PPC because they guarantee leads that match the company's type of work and geographic preference.
(Web Link)
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"Asthma Safe Havens"
Bergen Record (NJ) (03/28/06) P. L1; Dawkins, Walter

Schools across New Jersey recently received awards for completing the American Lung Association and Pediatric/Adult Asthma Coalition of New Jersey's "Six Steps for Success" program, which addresses the increase in cases of asthma among children. Participating schools must implement asthma prevention training for teachers, nurses, and parents; provide tips on recognizing mold, dust, and other irritants that trigger asthma; and set a three-minute idling limit for buses to minimize exhaust. In addition, teachers and other school personnel get a checklist for examining ceiling tiles, clutter, garbage, and other potential triggers. "Asthma is the leading chronic illness in children all over the country," said PACNJ Co-Chairman Dr. Arthur Torre, who adds that asthma can scar lungs and cause other damage if left untreated. Larainne Koehler of the Environmental Protection Agency's New York-area office notes that it is ineffective to only treat the home, considering that children spend most of their day at school. Koehler adds that the program makes it known that everyone--not just maintenance or facility workers--has a responsibility when it comes to indoor air quality. The elimination of blackboards, the installation of air conditioners in the classroom, and the use of allergy-free cleaning products have achieved results. Schools in New Milford, Northvale, Oradell, Old Tappan, Saddle Brook, Little Falls, and Morris Hills were among the recipients of the Asthma Friendly School Awards.
(Web Link)
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"Homeowners Face Rising Insurance Rates"
Wall Street Journal (03/23/06) P. D1; McQueen, M.P.

A growing number of insurers are canceling homeowner policies or refusing to take on new business in the Gulf Coast region and along the Eastern Seaboard, as the industry faces hurricane-related losses of roughly $56 billion. Others are hiking the premiums paid by homeowners in areas hit hard by last year's storms. However, homeowners residing in areas that have not seen a devastating hurricane in decades also will see their rates jump, as insurers pass on higher reinsurance costs to consumers. Reinsurers do not need approval from regulators to increase rates, and concerns about future storm losses have prompted them to charge primary insurers anywhere from 30 percent to 125 percent more, according to research by Guy Carpenter & Co.
(Web Link)
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"Modern HVAC System Improves Air Quality"
Dayton Business Journal (03/27/06) Beyer, Pat

Pat Beyer, vice president of the San Antonio-based HVAC and plumbing firm Beyer Mechanical, notes that all homes and offices are polluted by mold, dust, fungus, and chemicals. Beyer cites research from the Environmental Protection Agency, the Mayo Clinic, and the American Academy of Allergy, Asthma and Immunology that shows that indoor air can be upwards of 100 times more polluted than outdoor air. Indoor air pollution can cause chronic sinus problems, allergies, and asthma, but the need for remediation is based on air samples and whether or not the occupants are allergic to the pollutants present. Remediation often involves a thorough cleaning of the home and office, the replacement of air conditioning filters, and regular maintenance of the HVAC system's ducts and seals. The latest HVAC equipment is able to create the appropriate balance of indoor moisture. These systems might include High-Efficiency Particulate Air (HEPA) filters to catch particulate matter, ionizers to neutralize harmful chemical vapors, and the use of ultraviolet light in the ducts to kill bacteria and fungus.
(Web Link)
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"Ultrasonics: Restoration's Solid Idea"
Clean Fax (03/01/2006) Mazur, David W.

Ultrasonic cleaners have evolved since they were first used by contents restorers in 1990, allowing for a faster, more consistent processing of content items via assembly-line techniques. Ultrasonics International Corp. CEO David Mazur says effective restoration depends on an understanding of the ultrasonic cleaning process, paying close attention to the ways in which cleaning agents are applied and the temperature of the solution. Contents need to be appropriately categorized by material, level of contamination, and residue type to boost efficiency. Contents restorers can easily determine how to handle and clean the items once this information is collected. With restoration favored over replacement, ultrasonic cleaning equipment is used by 35 percent of contents restorers.
(Web Link)
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"Touching No-Touch Cleaning Equipment"
Cleaning & Maintenance Management Online (03/20/2006) Tracy, Mike

A growing number of cleaning companies are using no-touch and spray-and-blow-dry cleaning systems. These systems must be properly maintained to keep them operational. Users need to vacuum up water left in the fresh-water tank to get rid of debris and germs, as well as empty and rinse the retrieval tank to avoid odors. The use of cold water will increase the machine's efficiency and eliminate steam that can create an uncomfortable environment for the user. Users also need to check the filter after every use, scrubbing it with a soft brush to remove hard-water deposits, dirt, and other soils that can hinder performance. To clean spray guns, users need to disassemble them and rinse away water deposits and debris. They would also be wise to lubricate the gun to avoid any sticking that occurs when adjusting the pressure. Meanwhile, those who use squeegees need to ensure that the blades are in good condition, replacing them when nicks or cuts appear or every time they finish a case of cleaning chemicals.
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"Five-Year Cleaning Cycle Proposed for Town Schools"
Barnstable Patriot (MA) (03/23/06) Still II, David

All public school buildings in Barnstable, Mass., will receive a thorough cleaning every five years in order to reduce health problems among students and staff due to poor air quality. Heating and ventilation units, duct work, and carpets are slated for a complete scrubbing to eliminate mold and other allergens. Money to perform full-scale cleanings of two or three schools each year will be earmarked beginning next year. The decision was made in response to bad indoor air quality at Hyannis East Elementary School, which was determined by a doctor to be the cause of principal Karen Stonely's case of laryngitis. The school committee requested air-quality surveys after Stonely was forced to relocate to the school administration building. The first schools to be cleaned starting this summer will be Hyannis West, Centerville, and Barnstable-West Barnstable.
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"Solving the Mold Challenge Before It Grows"
Claims (03/06) Vol. 54, No. 3, P. 34; Wudya, Wayne M.

Hurricane Katrina continues to teach valuable lessons to the insurance industry about how the industry should handle mold exposures for future catastrophes. Weather conditions in the Gulf Coast are typically humid and sultry in late summer because of the geographical climate, but mold conditions were particularly ripe following Hurricane Katrina. Massive flooding pushed mold spore contamination to new heights and generated claims for property not directly affected by floodwaters. While the insurance industry is no stranger to mold claims, research has proven that not all items exposed to mold contamination must be replaced. In fact, studies by the Certified Restoration Drycleaning Network (CRDN) have shown that mold spore contamination can be reduced to lower than naturally occurring levels and the pieces affected by mold can be restored with the proper cleaning techniques and application of a systemized approach to response and handling. Another study by the FabriCare Foundation corroborated a 2002 CRDN study that found that after proper cleaning, nearly 100 percent of mold spore contamination was eliminated and mold growth contamination was lowered by almost 90 percent. Curiously, such techniques have not been employed in New Orleans since Katrina. Experts say insurers must familiarize themselves with textile restoration if they wish to benefit from the significant cost savings the technique affords in time for the next hurricane season.
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"The Bugs in the Carpet are RFID"
PC Advisor (03/17/06) Blau, John

Vorwerk of Germany has teamed up with robot manufacturer InMach Intelligente Maschinen to roll out a smart floor package that consists of an RFID-enabled flooring underlay, robots, and software. The so-called "thinking carpet" was created as part of a partnership between Vorwerk and chip maker Infineon. The information stored in the RFID (radio frequency identification) tags directs robots to particular places on the floor, such as areas that need cleaning. The smart floor technology could be used by industrial floor cleaners and will be marketed to building managers, hospitals, and nursing homes.
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"Dye Systems and Cleaning Results"
Clean Fax (03/01/2006) Warrington, Scott

Carpet and furniture cleaners would be wise to gain knowledge about different fabric dyes and dye systems, as the method of applying color to fibers determines the best way to remove stains. Manufacturers can choose from an array of dye methods, either applying color before or after the yarn is tufted. Pre-dyeing occurs before the yarn is tufted via solution dyeing, stock dyeing, yarn dyeing, skein dyeing, or space dyeing, while post-dyeing occurs after tufting via piece dyeing, beck dyeing, print dyeing, or a continuous dye range. Colors are more stable when applied early in the manufacturing process, meaning that they are more resistant to cleaning chemicals, sun fading, and traffic. Though some residential carpets use both methods, most are post-dyed. Commercial carpet, however, is typically pre-dyed to withstand heavy use. Cleaners should also have a working knowledge of pigments, basic dyes, vegetable dyes, and metallic dyes, among others.
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"Keep It Clean--All the Time"
Cleaning & Maintenance Management Online (03/01/2006) Cross, Jeff

Commercial carpeting should be cleaned before it actually starts to look dirty, though such a practice is not the norm. In many instances, high-powered carpet cleaning systems must be brought in to restore soiled carpet, requiring the application of strong chemicals at high temperatures. However, interim encapsulation cleaning is gaining popularity as a means of keeping up the carpet's appearance and minimizing the need for aggressive restorative cleanings. Unlike more mainstream cleaning methods, encapsulation uses low-agitation detergents with crystal polymers that suspend soils so they can be dry vacuumed. Water is more quickly evaporated, reducing the drying time. However, encapsulation will not work on carpets that have not been cleaned in a long time, as it is intended as an interim maintenance system. Cleaning companies benefit from lower labor costs, with about 2,500 square feet of carpet cleaned in an hour.
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"Separating Mold From Myth"
Claims (03/06) Vol. 54, No. 3, P. 28; Miller, Dale

Contracts to remedy and mitigate mold damage often end up overcharging the business in question by as much as 25 percent, generally through the use of unnecessary and ineffective--but expensive--procedures in attempting to kill or remove mold. Antimicrobial and biocidal agents are often used in mold remediation, but they are expensive and generally not helpful because industry standards require mold to be removed and not merely killed to remedy damage; dead mold is often no less harmful than living specimens. In addition, many of the antimicrobial agents are water-based, which allows the mold to spread before it is killed and thus requires more work for the ultimate removal of the mold. In addition, some contractors may use ozone to treat the infestation, which is generally used at levels considered unsafe for building occupants and further drives up the cost of treatment. Dehumidification treatments often account for a high percentage of mold-remediation costs, but such treatments are generally not useful unless combined with air movement; ensuring that air movement is used with dehumidification will maximize the cost-effectiveness of the treatment.
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"Insurers Brace for Tornado Claims"
Business Insurance (03/20/06) Parekh, Rupal

Insurers with coverage in the Midwest are processing thousands of claims related to a recent rash of tornadoes in the area. The National Weather Service has not confirmed the number of storms that hit Illinois, Arkansas, Missouri, Kansas, and Oklahoma, but some estimate that more than 100 twisters affected the region. The Insurance Services Offices Inc. reports that insured losses could reach $25 million, and the Arkansas Insurance Department estimated insured damages statewide at $25.5 million. Other state insurance departments had not released estimates as of March 20. Experts, calling it an early start to tornado season, note that the strongest tornado was categorized as an F3 with winds between 160 mph and 200 mph. The brunt of the claims will be borne by personal lines insurers, with a few larger claims aimed at commercial insurers.
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April 2006